”It’s what we havn’t done that is the Crime of the Century”

”Crime of the Century” is the brainchild of the Swedish weatherman Pär Holmgren. At the end of 2008 Pär decided to quit his career at national television, after 20 years, to devote his time to issues concerning the well being of our future world.

Pär considers it vital to reach through generations by spreading the message through many channels. Seminars, debating on national TV, events, touring Sweden by electric velociped, author of books covering the climate and also children’s books. Therefore it was natural to realize an old idea of his. Many many years ago, Pär had the idea of using rockmusic as a way to communicate and inspire people to make a change. Now, with ”Crime of the Century”, that idea has turned into reality…

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